The Maynard Hotel
The Maynard is a luxury boutique hotel, ideally situated between Sheffield and Derby, in the heart of the beautiful English Peak District National Park in Derbyshire.
The brief was to create a contemporary ‘boutique’ feel, without losing sight of the building’s heritage.
Initially we sat down and looked at what the plans were for the refurbishment of the hotel and once we saw the interior designs we knew in an instant that the swatches we were being shown needed to drive the hotels communications.
Using the fabrics and wallpapers from those swatches, a number of item were created including designs for the website, email bursts, literature and ongoing advertising campaigns to emphasise the luxury offering and help position the hotel within it’s target market.