Headstart Hypotonic Drink
This start up business wanted a packaging solution that bridged both the pharmaceutical and consumer markets whilst still standing out against the competition on the shelves.
The product was aimed at a delicate market, in more ways than one. Formulated as an aid for hangovers, the product had to have shelf appeal whilst not looking to encourage binge drinking. With that in mind the visual appearance had to have a distinct element of a pharmaceutical product to give it credibility.
Despite the complexity of the brief and the need to fulfil two design agendas, the bold and simple text and simple graphical approach gave this unique creation a fresh a distinctive look and the strapline helped to highlight the key benefits of the product.