The Body Shop
The Body Shop offers more than 900 ethically made, natural beauty products in over 2,500 shops worldwide and also online through their extensive e-commerce site.
For this project the brief stated that the solution should reach out to discerning female consumers of high quality beauty products. The primary focus should be 18-35 year old women but the work must also appeal to a broader age range of 16-65.
With this in mind, three ranges of products; Tea Tree, Vitamin C and Rainforest, were designed to show how the packaging design unites their brand values with the premium nature of the products whilst working in synergy and also as individual products. The brands then had to work in-store across point of sale and also as a national campaign using offline and online channels of communication.