Optima International manufactures a full range of stainless steel and mild steel profile screens for a variety of industries including mining & aggregate processing, petro-chemical, food processing, water & effluent treatment, malting, brewing, mashing and distilling.
When they approached us regarding updating their image they wanted to look like a market leading company in their field. To achieve this Northern Central Design Unit wanted to demonstrate how utterly beautiful their wedge wire products were even though the product is very much a functional component.
Initially, the identity was updated to a much clearer, minimal and simple brand mark without radically changing the original design, evolution rather than revolution.
Getting to know the products, and sectors they work within, we had a selection of the products shot to illustrate the offering and function, whilst also creating eye catching images in their own right. The combination of industrial images and studio photography work to create a market leading image and the special silver ink lines evoke the nature of the product whilst giving the printed matter a quality feel.
This was then carried forward to the website, which has helped position Optima International at the forefront of wedge wire products.