Fresnel - Boardroom & Executive Capability
Fresnel provide executive assessment and management team development services that combine industry leading methodologies with established psychometric tools to give boards, selection committees, Chairmen and CEOs objective, evidenced based insights to confidently hire the right people, develop key talent, and evaluate leadership potential to drive individual, team and business performance.
NCDU were tasked with coming up with a brand to best represent this offering and to position this niche company in a way that stood out against the typical corporate collateral usually seen at boardroom level.
Based on the saying, ‘to shine like a star, you have to get the polish out’ the brand evolved over a number of meetings until the name Fresnel was chosen due to it’s similarity to the star graphic, which was the chosen direction for the identity.
From the website through to literature, stationery and exhibition banners, the brand has already given kudos to the service with several companies stating an interest in using several facets of service within a month of roll out.